redefining fast fashion.
Did you know that in the UK each year we throw away more than a million tonnes of clothing? Well, we do! And £140 million-worth of clothing ends up in landfill.
Don’t like those numbers? Nor do we.
Enter, the Norwich Fashion Jam.
In 2016 we started a movement. For Norwich Fashion Week 2016 we set out to show that Fashion can champion creativity and diversity without damaging our beautiful world. In fact, Fashion can be a powerful voice for social change! We wanted local creatives to capture our vision and make steps to change the fashion-scape for the better...
... So we did! During Norwich Fashion Week 2016, we challenged you to create fashion-forward, catwalk-ready clothing collections, using discarded charity-shop clothing as your raw materials. The twist? We gave you just 24 hours. Intrigued? Read about it here.
We also gave you the chance to display your sustainable-style creations as part of an evening showcase at Norwich Castle. can have a look at what we got up to here.
We had an amazing time and we have lots and lots of plans for the future for ways to create social impact through fashion. Keep your eyes peeled via our blog and our social media channels for ways you can get involved!
We would also love to hear your ideas, so if you share our passion and ethos, please get in touch!